I have used this product for years, the colour is great, not too light, and the conditioner leaves my hair soft and shiny. I have used other brands, but I have concluded that this brand and colour is my favourite

I have used Nice'n easy for years changing the shade on times. I love the colours and my hair feels so conditioned by it.

I have been using Nice n Easy for 40 years and still have a good head of hair. I'm often complemented on the colour by hairdressers. I have mousey coloured hair at the back and white at the front but "baby blonde" comes out a lovely silver blonde...

Actually been buying Nice n Easy Baby Blonde for a number of years, it is very easy to use & have always had a good result with it. It looks very natural & several people have remarked on what a nice colour it is. Only problem being it's not very easy...

I'm am thrilled with the colour and will certainly be buying this again

This hair colour is fab, I've used it time and time again and cannot get enough of it! I have thick hair and one box covers it all. I've used many blonde hair colourants in the past but this is my favourite. Highly recommend.